Pricing
Invest in what comes next.
Full access to all nine frameworks, your personalised Dashboard and the Fathom Advisor. Choose annual or monthly billing.
Choose how you pay. The product is the same.
Founding member price
Best valueSave £79/year versus monthly.
Price locked for as long as your subscription continues.
Flexible billing
Full access with a smaller initial commitment.
Cancel or switch to annual at any time.
What’s Included
One subscription. The whole system.
Both plans include the same complete product. Only the billing frequency changes.
Private by design. Export your data at any time.
Why A Subscription
Built for continued use.
Fathom is not something you complete and leave behind. You build your understanding over time, run each day from it and revise it as your priorities change.
Build the picture
Add to your Fathom as you learn more about yourself.
Use it every day
Keep today’s actions connected to the direction behind them.
Adapt as life changes
Revisit your frameworks, Goals, Habits and Tasks when priorities move.
The Method
Developed through practice.
Built by Dan Ford, an executive, founder and coach with two decades of experience. The frameworks were developed with real clients, then codified into one connected system.
More about DanFAQ
Before you decide.
What is included in both plans?
Everything. Both the annual and monthly plans give you full access to all nine frameworks, your personalised Dashboard and the Fathom Advisor. There are no tiers and nothing is held back. The only difference between the plans is how often you are billed.
Should I choose annual or monthly?
Both give you the same complete product, so the choice is about commitment. Annual is £149/year, the founding-member price, and saves £79 over a year of monthly billing. Monthly is £19 with a smaller initial commitment, and you can switch to annual whenever you are ready. Fathom builds over time, so annual gives the system the most room to work, but either is a genuine place to begin.
What does the founding-member price mean?
£149/year is the founding-member rate. Join now and it stays locked for as long as your subscription continues. Your price will not rise while you remain a member.
Why is there no free trial?
Fathom rewards genuine commitment. Defining your Values, mapping your Traits and designing your Principles takes real engagement, not a casual browse. Instead of a trial, the 14-day money-back guarantee lets you start in full and still change your mind: if Fathom is not right for you, cancel within 14 days for a complete refund.
How does the 14-day guarantee work?
If you cancel within 14 days of subscribing, you receive a complete refund, handled from your account settings. No calls and no forms. After 14 days, you keep access until the end of your current billing period.
How do I cancel?
Cancel online at any time from your account settings. Your access continues until the end of the billing period you have already paid for.
Is my information private, and can I export it?
Yes. Fathom is private by design, and you can export your data at any time from your account settings. It is yours.
What payment methods are accepted?
All major credit and debit cards, through our secure payment partner, Stripe.
Make the next chapter deliberate.
Full access to Explore, Evaluate and Execute from your first day. Choose the billing option that works for you.
Choose your planWe use analytics cookies to understand how Fathom is used. You can change this at any time on our Cookie Policy page.