Platform
One Profile - Any Device
What's Included
Everything In One Membership
Nine Component Tools
Explore
- Values - Rank what you hold most important and make decisions with confidence and clarity.
- Traits - Understand your personality, your tendencies and how to manage them.
- Principles - Define the rules you live by, so you stay on track under pressure.
Evaluate
Additional Features
the initial reading of where you stand and where to start.
your CV, your LinkedIn page and ten questions create the first draft of your Profile.
one page, drafted with Aidan, edited by you, downloadable as a PDF.
today’s Goals, Habits and Tasks, with your Evaluate and Explore information in the same view.
your AI advisor, built into every section and personalised based on what you’ve put into Fathom.
your information is yours; export it at any time.
the same system everywhere, installable as an app.
you choose what you share and when.
How It Works
Five Steps - Then Every Day
Take The Personal Brand Assessment
Five minutes. Discover your current personal brand status, receive your Profile outline with identified gaps, and a plan for how to get started.
Generate Your Profile
Upload your CV, paste your LinkedIn page and answer ten questions. Aidan drafts the first version of your Profile. Your CV is read once and not kept.
Work Through Explore, Evaluate, Execute
Complete the Components in sequence. Each one closes a gap in your Profile and adds to your scores.
Run Your Day From The Dashboard
Open Fathom and work from today’s Goals, Habits and Tasks. What you do shows up in your scores.
Keep The Profile Current
When your scores move or your work changes, the Profile moves with them. Download the latest version whenever someone asks what you do.
The Profile
Your Personal Brand Profile
The Profile is what Fathom builds. Every Component you complete adds to it.
The Profile is what Fathom builds. It records who you serve and when, what you do for them, what makes you different, your Values, Mission and Vision, your Strengths, how you work, the topics you own, the proof behind all of it and where to find you. Every Component you complete adds to it.
Your CV, your LinkedIn page and ten questions give the first draft. Nothing starts from a blank page. Your CV is read once and not kept - Fathom stores what it extracts, not the file.
Aidan writes the first version of each field from what you’ve put into Fathom. You edit every word.
When your scores move or your Goals change, the Profile changes with them. It is never out of date.
Export it as a PDF. One page, ready when someone asks what you do.
Where It Comes Together
Two Tools - Two Different Jobs
Dashboard: Organises Your Day
Customise Your View
Choose which components appear, set their order and decide whether to show trends.
Hold Yourself Accountable
Track your Tasks, Habits and Goals and prioritise the actions that matter most.
Evaluate Your Progress
What you do shows up in your scores, so you can watch your reputation and your life improving over time.
Wherever You Are
The same system on desktop, tablet and mobile - at your desk, at home or in between.
Aidan™: Advice Based On Your Profile
Your Brand Advisor
Ask Aidan what you should be known for, how to evidence it and where your Profile is still thin.
Fully Integrated
Aidan is built into every section of the platform, not a standalone chat session.
Personalised Advice
Knows who you are, what you stand for and where you’re headed, based on your Personal Brand Profile.
Real World Experience
Grounded in a decade coaching senior executives and professionals, from Fathom’s founder, Dan Ford.
Always Available
Aidan never sleeps - he’s there to help, support and advise you 24/7, on all your devices.
Private By Design
You choose what information you share with Aidan and when.
A Worked Example
One Value - Followed All The Way To Your Profile
A fictional example showing how one decision can inform the next. You choose every step. Fathom stores the resulting Values, Strengths scores, Goals, Habits and Tasks in one system, and the Profile records what they add up to.
You’d rather be known for the hard problems you’ve solved than for the title on your door.
Your Reputation score comes out lowest of the four: strong work, thin evidence.
Be the first person the leadership team asks when a delivery is in trouble.
One short write-up a week of a problem you solved and what it taught, tracked.
Block 16:00 to 16:30 on Friday for this week’s write-up.
The write-up appears in today’s actions alongside the Goal and Reputation score that informed it.
If the write-ups slip while client work increases, you can ask Aidan to weigh them against your Value, Reputation score and Goal.
The write-ups become the Proof in your Profile, and Topics I Own fills in around them.
FAQ
Practical Questions
What Is Fathom?
What Is the Personal Brand Profile?
Where Should I Start?
Do I Have to Complete Everything Before Fathom Is Useful?
How Does Aidan Use My Information?
How Is Fathom Different from a Personal Branding Service?
Put The Whole System To Work
Start with the Component that matters most today. Everything you add builds your Profile from there.
Get Started14-day cooling-off period - your statutory right. Cancel anytime.