Fathom

    Pricing

    Invest In Yourself& Your Future

    Full access to the whole system - all nine components, Dashboard and Aidan access included. Choose monthly or annual billing.

    Choose How You Pay

    Monthly

    £45/month

    Full access to everything. Start now.

    Annual

    £450/year

    Full access to everything. One decision for the year ahead.

    14-day cooling-off period - your statutory rightCancel online at any timeSecure payment through Stripe

    Executive coaching runs £300-500 a month and more. Fathom is the system underneath - if you later want a guide, that exists too.

    What's Included

    One Membership - The Whole System

    Both plans include the same complete product. Only the billing frequency changes.

    • Clarify your Values to understand what matters most and make better decisions.
    • Identify areas where your life is strong and others that need attention.
    • Set Goals that reflect your Values and chosen direction.
    • Build Habits that turn intention into consistent daily action.
    • Manage Tasks that connect today’s work to wider priorities.
    • Run each day from one personalised, connected Dashboard.
    • Get personalised advice from Aidan, based on your profile.
    • Use Fathom across desktop, tablet and mobile devices.
    fathom.life

    Private by design. Export your data at any time.

    Why a Membership

    You Don’t Complete It - You Run It

    You develop your profile over time, act on it each day and revise it as your priorities change.

    Build the Picture

    Add to your Fathom profile as you learn more about yourself.

    A figure walks through overlapping translucent planes that assemble into a single structure

    Use It Every Day

    Keep today’s actions connected to the Goals and direction behind them.

    A figure stands where many separate strands converge and draw together into one path

    Adapt as Life Changes

    Revisit your frameworks, Goals, Habits and Tasks when priorities move.

    A figure walks a curving path that bends through shifting facets without breaking

    Early

    Ahead Of The Curve

    Fathom is new. Most people haven’t heard of it yet - and that’s precisely when a system like this counts for most. An edge is relative: the fewer people who run their lives on a system, the more it matters that you do.

    Early members aren’t waiting for a crowd to validate the decision. They’re doing what leaders do - weighing the benefits and the risks and deciding for themselves. Just because something has always been done one way doesn’t mean it should be. And just because something has never been done before doesn’t mean it shouldn’t.

    Two figures climb a rising curve of blue lines, the leading one ahead of and clear of the other

    The Method

    Grounded In Reality

    Built by Dan Ford - a professional executive career coach with a decade of experience working with senior executives and professionals, an MBA from London Business School and two decades as an executive, founder and coach. The frameworks were developed with real clients, then codified into one connected system.

    More about Dan
    Two figures shake hands across a network of connected blue lines

    FAQ

    Before You Decide

    What is included in both plans?
    Everything. Both the annual and monthly plans give you full access to all nine components, your personalised Dashboard and Aidan. There are no tiers and nothing is held back. The only difference between the plans is how often you are billed.
    Should I choose annual or monthly?
    Both include everything. Monthly suits starting now. Annual suits those who already know they’ll run the system for the long term. Choose the commitment that matches where you are.
    What happens after I subscribe?
    You go straight into the product and start with Explore. The recommended sequence is Explore, Evaluate then Execute, and Fathom becomes useful from the first framework you complete.
    Is there a trial?
    Membership begins when you choose a plan. The assessment is open to everyone and is the best way to see how the system thinks before you join.
    How much time does it take?
    Less than you might think. Each framework takes minutes to complete, and you build them over time rather than in one sitting. Day to day, Fathom runs from the Dashboard: a quick check of today’s Goals, Habits and Tasks.
    How is Fathom different from a productivity app?
    Productivity apps organise tasks that come from nowhere. Fathom connects what you do to who you are: your Tasks trace back to Goals, and your Goals to your Values and an honest reading of where you stand. It is a system for direction, not just activity.
    How does the 14-day cooling-off period work?
    You have a 14-day cooling-off period after purchase - a statutory right we honour without friction. Cancel in your account settings for a full refund.
    How do I cancel?
    Cancel online at any time from your account settings. Your access continues until the end of the billing period you have already paid for.
    Is my information private, and can I export it?
    Yes. Fathom is private by design, and you can export your data at any time from your account settings. It is yours.
    What payment methods are accepted?
    All major credit and debit cards, through our secure payment partner, Stripe.

    Choose Your Next Chapter

    Full access to Explore, Evaluate and Execute from your first day. Choose the billing option that works for you.

    Become a Member

    Not sure yet? Take The Assessment - open to everyone, no email required.

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