PERSONAL BRAND ASSESSMENT
Does Your Reputation Reflect Your Results?
Complete the assessment and learn:
- Your personal brand status today
- Which parts of your Profile you can already evidence, and which are still missing
- Nine scores showing where you stand, and where to begin
5 Minutes to CompleteNo Email RequiredInstant Brand StatusA First Step to Take Today
Credibility
Built by Dan Ford - a decade coaching senior executives and professionals, an MBA from London Business School and accredited professional coach training.
The Problem
Working Harder Isn't the Answer
When recognition doesn't follow results, capable people do what's always worked: push harder. But more output doesn't fix an unclear or invisible reputation - it just makes you busier, and you can't see how you're seen from the inside.
That's what the assessment is for. It replaces guesswork with evidence: an honest, independent reading of where your personal brand actually stands.
What It Measures
What the Personal Brand Assessment Measures
The Personal Brand Assessment takes an honest reading across the nine Fathom Components, organised in three Modes.
Explore looks at what you stand for - your Values, Traits and Principles. Evaluate looks at where you stand - your Pillars, Drivers and Strengths, including the four things a professional reputation is made of: Relevance, Reputation, Relationships and Resources. Execute looks at what you do - your Goals, Habits and Tasks, the consistency a brand depends on.
Your results show where you stand in each area today, so you can see what deserves attention first. The assessment is open to everyone, takes around five minutes and requires no email.
What You Get
What You'll Learn
Your Personal Brand Status
One plain reading of where your brand stands today - whether it rests on evidence, on assertion or has not been put into words at all - and what that means for how people read you.
Your Profile So Far
Your Personal Brand Profile is one page: who you serve, what you do for them, what makes you different and the proof behind it. Your results show which parts your answers can already speak to, which are still blank and where in Fathom each gap closes.
Exactly Where It Shows Up
Three Mode scores and nine Component scores, each with a plain-English line on what it means for your reputation.
Where To Begin
Everyone begins at Explore. Your results show which Component to start with, why, and a first step you can take today.
How It Works
How It Works
Answer Honestly
36 short statements about the last four weeks. Nothing to prepare.
Get Your Results Instantly
All your scores on screen straight away, each interpreted for you. Email yourself the full report if you want it in your inbox.
Make Your Next Move
You finish with your full results, your starting point and a concrete first step - a decision made, not a score to admire.
Scores are honest readings of how each part of your personal brand is running - not clinical measures or comparisons with other people.
Privacy
Private by Design
No email to start, finish or see your results. Your answers are held for 90 days so you can email yourself the report or add it to an account; if you do neither, they are deleted. Emailing yourself a copy is delivery, not a mailing list - you hear from us again only if you separately opt in.
How We Handle Your InformationWhere Does Your Personal Brand Stand?
5 minutes from now, you'll know - and you'll know what to do about it.