Personal Brand Profile
One Page That Says Why It Should Be You
What It Contains
Eleven Fields - One Page
Brand Statement
A statement in your own words.
Who I Serve & When
Who you serve and the moment they need you.
Proposition
The problem you resolve and what you leave behind.
What Makes Me Different
The combination only you have.
Proof
The three to five pieces of work you would point at.
Values
The ones you name in Explore.
Mission & Vision
Where this is going.
Strengths
Your Relevance, Reputation, Relationships and Resources.
How I Work
The Principles you write down.
Topics I Own
The subjects your evidence says you should be known for.
Where To Find Me
Where someone finds you.
How It’s Built
Evidence First - Then Every Component
Seeded From Your Track Record
Your CV, your LinkedIn page and ten questions give Fathom the first draft. Your CV is read once and not kept - Fathom stores what it extracts, not the file.
Drafted With Aidan
Aidan writes the first version of each field from what you’ve put into Fathom. You edit every word.
Filled By The System
Each Component you complete closes a gap in the Profile. When your scores move, the Profile moves with them.
Why One Page
A CV Lists What You’ve Done - The Profile Says What It Adds Up To
A CV is a record. The Profile is an argument: who you serve, what you do for them and why it should be you, on one page someone can read in a minute. It is the page you reach for when someone asks what you do, and the page someone else reaches for when they are asked about you.
Kept Current
Never Out Of Date
Download it as a PDF whenever you need it. It stays current because the system underneath it never stops: what you do each day shows up in your scores, and your scores show up in your Profile.
FAQ
Questions About The Profile
What Is the Personal Brand Profile?
Can I Edit It?
Can I Download or Share It?
See Your Profile Outline Now
The Personal Brand Assessment shows which fields your answers already fill and which are still blank. Five minutes, no email.
Take The Personal Brand Assessment